About Us

First of all, you’re nosy. But since you wanna be all up in our business, we’ll share how this all got started. My friend and I were kicking it and she asked, “Why yo feet so ashy?” You already know that friends don’t let friends be ashy. So, after many convos and lots of laughs about how long it now takes me to lotion my feet, we decided to create Dollar Sto Lotion.

Dollar Sto Lotion is a Black-owned boutique clothing brand based in NYC. We’re here to remind you - and your melanin challenged friends - to moisturize.